Countdown With Us

Posted by & filed under Aacer News, Distribution.

The Countdown to engineered has started.  10...9...8...

ENG-MAY9-8We have had some full and exciting days at Aacer this week.  4 truckloads of engineered equipment were received, unloaded and moved on Monday.  Tuesday morning our team started the installation process and they haven't slowed down since.  The transformation taking place on the line is amazing.

Offering our Distributors engineered flooring has been a dream.  We are excited to be another day closer to delivering Northern Hardwood, Made in the USA, engineered flooring to you.  Thank you for your support and patience.  We couldn't do it without you.








Welcome Annette!

Posted by & filed under Aacer News, Press Releases.

AnnetteJoin us in welcoming Annette Bedward to Aacer Flooring. As Controller, Annette will be guiding our Financial & Accounting Department. She will be responsible for budget management, financial analysis & reporting, payroll, A/P and A/R. Annette will also participate in Aacer’s safety and communication efforts. Annette’s calm demeanor, solid analytical and organizational skills made her the perfect contender for this position.
In her spare time you will find Annette camping (NOT roughing it), reading, spending time with her husband, children, grandchildren and extended family.
Annette can be reached at or 715-582-1245. We’re excited to have her on our team.

Rock on!

Posted by & filed under Aacer News, Distribution, Events, Press Releases, Trade Show News, Trade Shows.

Another NWFA Expo for the books.   Last week, NWFA's annual Expo was held in Phoenix where Aacer and the rest of the hardwood industry 'Rocked On'.

We loved the chance to catch up with old friends and meet new ones.  Aacer appreciates the support received and comments given on the upcoming release of our engineered flooring Collection -  National Treasures.  NWFA 2017-6 NWFA 2017-5 NWFA 2017-4

Greg Arnold Joins Aacer Flooring

Posted by & filed under Aacer News, Distribution, Press Releases.

greg arnoldAacer Flooring is excited to announce that Greg Arnold has joined us as Regional Sales Manager.  Arnold will be handling the Midwest & Northeast territories for Distribution.  Although Arnold was born and raised in the South, he knows the advantages of true Northern hardwood flooring, such as Aacer.  His experience in the hardwood flooring industry - especially engineered flooring - will be valuable as Aacer launches its new engineered Collections, Old Glory and National Treasures.

Join us in welcoming Greg.  He can be reached at or (601) 310-3240.   Read the full release here.

A Fitting Tribute

Posted by & filed under Aacer News, Dealer Council.

coach-k-arena-1 Based on square footage, the project wasn't big.  But the project ranks near the top of the list for the most meaningful and memorable for R.M. Huffman, an Aacer certified Dealer in WV.

After losing his son to ALS, a dad turned his horse barn into a small arena as a memorial to his son.  His son had been a basketball coach.  "Coach K Arena" is a fitting tribute for their son.

Hats off to R.M. Huffman on the great craftsmanship and artwork.

To learn more about ALS, visit

coach-k-arena-3 coach-k-arena-2


Posted by & filed under Aacer News.

kk2Join us in welcoming Kathlene (Kathy) Kennedy to the Aacer family. As Accounting Assistant her main duties will be invoicing, A/P and A/R. Her attention to detail, organizational skills and previous experience made her the perfect candidate for this position.

In her spare time, you’ll find Kathy four-wheeling, reading, watching movies, traveling or just spending time with her husband, two kids and large, extended family!

Kathy can be reached at or 715-582-1222. We’re excited to have her on-board!


Engineered Flooring is Coming.

Posted by & filed under Aacer News, Distribution.

Aacer continues to make progress on the building for their new engineered line. The walls & roof are complete.  The concrete slab is being poured today.  Everything is on schedule for Aacer to receive their sleigh full of equipment right after the 1st of the year.

Aacer is proud to be offering the marketplace Made in the USA engineered flooring.  Check back here or check-in with your Regional Sales Manager for engineered updates.

eng-dec9-7 eng-dec9-6 eng-dec9-3 eng-dec9-2

Thank you to our Vets!

Posted by & filed under Aacer News.

A HEARTFELT thank you to all those who have served. Today we honor your fight for our country's freedom and peace. A special shout out to the Veterans at Aacer.


Installation School – Class of 2016

Posted by & filed under Aacer News, Dealer Council, Events.

Winning. That sums up last week’s 2016 Installation School.  We had a fantastic group that was comprised of domestic and international Dealers.  All came ready to learn and improve on their skills.  We loved the questions, the exchanging of ideas and the ‘roll up the sleeves and get ‘er done’ attitude.  The only complaint we was too rainy and cold.  Overall, it was a successful week.

Thanks to our amazing Dealers for their support and participation!

installschool2016_19installschool2016_1installschool2016_22 installschool2016_18 installschool2016_16 installschool2016_15 installschool2016_8 installschool2016_9 installschool2016_10 installschool2016_11 installschool2016_14 installschool2016_7 installschool2016_4 installschool2016_3 installschool2016_1 installschool2016_3 installschool2016_4 installschool2016_7 installschool2016_8 installschool2016_9 installschool2016_10 installschool2016_11 installschool2016_14 installschool2016_15 installschool2016_16 installschool2016_18 installschool2016_22

Aacer Sports Flooring – From Peshtigo to Palestine

Posted by & filed under Aacer News, College and University, Press Releases.

aau-1 aau-4 aau-5 aau-8 aaujenin-palestineAacer Sports Flooring is based in the northwoods of Wisconsin, but our flooring travels the world. American Arab University of Jenin ( in Palestine is one of the latest recipients of an Aacer sports floor. Mr. Nemer Jayousi, Founder & General Manager of AL-Hashem-Co, was the contractor and installer for this project.

AAU selected the AacerFlex DIN system for their multi-purpose hall.  This system includes precision engineered pads that deliver load bearing ability and enhanced athletic performance.  AacerFlex is a great choice for multi-purpose rooms.  To top off the floor, AAU selected the 2-1/4”, 1st grade northern hard maple.   In any language, that speaks beautiful!

Stay tuned for pictures of the finished floor.

Groundbreaking Good News.

Posted by & filed under Aacer News.

cc-oct5-engThe day is finally here...and we couldn't be more excited.   The earth moved at Aacer Flooring this morning with the construction start of our new engineered line.  Watch for announcements as the project progresses.  As always, feel free to reach out to our Aacer Distribution Sales Team for updates.