Meet Jessica.

Posted by & filed under Aacer News.

Jess Malek 1 cropJessica Malek, a tenured Aacer employee, has made the move from Production Supervisor to Customer Service Coordinator.  Her 11 years of exposure to every facet of the manufacturing process will prove to be a great resource for our customers.  Having worked in the plant, she has full comprehension of species, grading, production, quality, receiving and the inner workings of Aacer as a company.

Jessica will be working with Aacer’s Sports Dealers as well as Distribution customers.   Jessica can be reached at or 715-582-1246.  She looks forward to working with and meeting all of you.

Engineered Flooring Plans Announced

Posted by & filed under Aacer News, Distribution, Press Releases.

(July 13, 2016, Peshtigo, WI)  Aacer Flooring is excited to announce that they are expanding their manufacturing operation and will soon be producing northern hardwood engineered flooring.  Aacer is recognized as a high quality manufacturer of unfinished, prefinished, wirebrushed, and handscraped solid hardwood flooring.  The addition of engineered flooring will be a welcome complement to their existing product mix.

Construction on the new facility is scheduled to begin this August with the line being operational in Spring 2017. Once the project is complete, Aacer’s footprint will increase to 331,000 square feet.

The addition of an engineered line will be Aacer’s second major expansion within the past 12 months.   Aacer recently added a prefinished line.  “With the prefinished line expansion under our belt coupled with the vision of our owners, expanding into engineered flooring was a natural progression for Aacer.” says General Manager, Ray Webb.

Initial plans for the engineered line include offering multiple wear layer thicknesses. Flooring will be available in multiple widths, textures, colors and species.

IWF Flooring Days

Posted by & filed under Aacer News, Distribution, Events.

Thank you to Intermountain Wood Flooring for inviting us to participate in their Flooring Days in Salt Lake City.  It was a perfect venue to meet & greet with IWF and their customers.  Getting feedback on our two new Collections – Heartland and Countryside - from the people who are purchasing, selling & installing flooring daily is priceless. 

As usual, IWF hosted a class act event.  Attendees left with full stomachs, good information and some were even lucky enough to go home with door prizes.



Posted by & filed under Aacer News, Dealer Council, Press Releases.

brownsquareAacer Sports Flooring has set the date for their 2016 Installation School.  The 3 day school will be held from Wednesday, October 26 - Friday, October 28 at Aacer's headquarters in Peshtigo, WI.  The 3 day school will be a mixture of classroom, hands-on sessions, networking and testing.  For more information or to reserve space, please contact

John Richard is the Recipient of the 2016 Aacer Flooring Scholarship

Posted by & filed under Aacer News, Press Releases.

RickJohn2_webOn an annual basis, Aacer Flooring selects a graduating senior from Peshtigo High School as a recipient of their $1,000 Scholarship.  This year’s scholarship was awarded to John Richard.  For the past year, John has been employed at Aacer Flooring in their Added Value department building sport subfloors.  He has been working full-time during the summer and part-time throughout the school year.   John is an exemplary worker and student. 

All scholarship candidates are required to submit an essay along with their application.  John addressed a topic relevant to many manufacturing facilities in Wisconsin – the lack of skilled labor and how that affects the current workforce.  In addition to his essay, John was chosen for his good work ethic and his ambition to further his education.  John is enrolled in the NWTC Welding program in Marinette and will start classes this fall to become a certified welder.

Aacer commends John on his accomplishments and wishes him the best of luck on his future endeavors.


The Finishing of a Hardwood Court

Posted by & filed under Aacer News, Architectural Information, College and University, Dealer Council.

Thanks to Stalker Sports Floors, a certified Dealer of Aacer Sports Flooring, for sharing their time-lapse video with us.  The crew at Stalker Sports Floors gives the Muskego High School gym floor a spring makeover.  After sanding down to the bare wood, staining and repainting game lines, the Muskego High School hardwood floor looks amazing.

NWFA Expo 2016…We Floored It!

Posted by & filed under Aacer News, Distribution, Events, Trade Show News, Trade Shows.

ENERGIZED. The one word that describes our 2016 NWFA Expo experience.  While we may be tired from the week spent in Charlotte, we are energized and feel great about the path we are on.

Booth #607 was filled with constructive conversation and feedback centered around our new in-house prefinishing line. We had two products making their debut appearance at the Expo:

Heartland Collection – our new line up of prefinished flooring

Countryside Collection – our proposed wirebrush material

The feedback we received on our new lines was on-point and solidified that we are going in the right direction for our distributors to be successful in the marketplace.

For those that we were able to spend time with at the show…thank you! For those of you we missed, we hope we can catch up soon.  Feel free to contact your Regional Sales Manager for more information on our prefinished line and our new Collections.


MFMA Conference 2016

Posted by & filed under Aacer News, Dealer Council, Press Releases, Trade Show News, Trade Shows.

Earlier this month, the Aacer Sports Flooring team, escaped to Florida for the 2016 MFMA Conference.   For 3 days, Aacer participated in and attended meetings, dinners, and networking events.  The face-to-face time with our valued Dealers in a more relaxed setting is what we most look forward to.  This year’s conference was particularly special as Kevin Covlin, FLR Sanders, was remembered and inducted into MFMA Hall of Fame.  FLR Sanders has been a dedicated Aacer Dealer for many years. Kevin’s wife, Debbie, his children and members of the FLR Sanders family were in attendance and spoke in his memory.  Kevin will be remembered for his contributions and accomplishments in the industry as well as his love for his family, dog & the outdoors.  He is missed.

MFMA_CovlinFamily Steve Hayes, Aacer & Debbie Covlin, FLR Sanders MFMA_DebbieCovlin




Aacer represented at Town Hall Meeting with WI Gov. Walker

Posted by & filed under Aacer News, Press Releases.

Politically, it’s a big week in Wisconsin with the upcoming primary election. Aacer employee - Delmar Fairchild – was invited to a town hall meeting with Wisconsin Governor Scott Walker yesterday in Coleman. Topics of discussion ranged from family values, work ethics of the younger generation, manufacturing to the beautiful environment of NE Wisconsin. Thanks to Delmar for representing Aacer and Veterans.fb_DelmarFairchild_Walker

Amanda Kratz Joins Aacer Flooring

Posted by & filed under Aacer News, Press Releases.


Join us in welcoming Amanda Kratz to Aacer Flooring! Amanda joins us as Customer Service Rep and Lead Generation Specialist.

Her lead generation duties will include researching and tracking hardwood and synthetic flooring projects in the Dodge network, as well as assuring specification.   Her legwork, in conjunction with actively communicating with our certified Aacer Dealers, will ensure that upcoming projects stay in the forefront.  By having Amanda on board, we hope to increase Aacer’s spec ratio and free up time for our Dealers to spend on sales and installations.

Amanda will also be assisting with Customer Service responsibilities.   She will be first point of contact for general inquiries related to pricing, products and scheduling.

We think you’ll enjoy working with Amanda. Her energy, attention to detail and quick wit make her a great asset to our team.

To introduce yourself, contact Amanda at or 715-582-1229.

Prefinished Line. Finished.

Posted by & filed under Aacer News, Distribution, Press Releases.

We have completed our prefinished line expansion. Our inaugural order of Aacer produced prefinished flooring was shipped this week (click here to watch a short clip of our line in action).

During the past six months, we have increased our manufacturing footprint to 315,000 sq ft, installed a state of the art prefinished line, hired a Prefinished Line Supervisor and crew, and tested & perfected the process. “This line is top-notch.  We are ecstatic to finally be bringing our own prefinished material to the marketplace.  Lead-times, color and quality will all be managed internally and under our watch.  Having this capability in-house will allow us to service our customer base more efficiently.”, says General Manager, Ray Webb.

Aacer’s new prefinished flooring will be marketed as the Heartland Collection. The Collection introduces 9 fresh designer colors along with naturals in the ever-popular Northern Hard Maple, Northern Red Oak and Northern Hickory.  A specialty flooring product will be introduced later this year.

web_PF_0120_2 web_PF_0120_1 web_PF_0120_4


Posted by & filed under Aacer News, Press Releases.

Aacer Sports Flooring is pleased to announce that Tim Valder has joined their staff as Regional Manager for the Northeast Territory. Aacer is a member of Maple Flooring Manufacturers Association (MFM) and is a certified mill.

“Aacer is excited to add Tim Valder to their Sports Flooring roster”, said Ray Webb, General Manager of Aacer Flooring.  “Tim has an impressive history in the hardwood flooring and finishing industry.   His energy and 20+ years of sales management experience will serve Aacer well as the company focuses on relationships and service.”

In his new role, Valder will be focusing on fostering relationships with Dealers, Architects and Owners; ensuring customer satisfaction; and recommending and creating floor solutions.